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Branding lessons from Benjamin Franklin
In honor of Flag Day, summer intern Josh Stein looks at the branding lessons we can learn from one of America’s founding fathers. From the Declaration of Independence to the Louisiana Purchase to the...
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3 Google tools for keyword success
It’s always important to write clear, concise and engaging copy (keyword stuffing is never a good idea), but you also want to be sure your content is being found. Choose your words wisely with these...
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How the tampon industry is teaching us important marketing lessons
In a world where menstruating women have historically worn white spandex and run on the beach, some tampon brands have made a significant shift in the way they market their products to women. The new...
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Better call Saul – 3 ways Breaking Bad has mastered content marketing
From the moment Walter White walked away from the shambles of Tuco’s building, many were hooked on the “Breaking Bad” phenomenon. Along the way, they couldn’t wait to talk about the show’s twists and...
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What we can learn from the way Yahoo! changed its logo
With rapidly advancing technology and new businesses popping up overnight, well-established companies are feeling the pressure to rebrand and keep up with the competition. Following this trend,...
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The greatest user experience on earth – How Walt Disney set the standard
When you think of Disney World, what are the words that come to mind? Immersion? Special moments? Giant furry characters? When Walt Disney presented his idea in 1966 for a place where “the latest...
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It’s Raining Men… In Advertising
Beefcake with salad dressing on the side? Yes, please. Lately, there has been a surge of what Adweek is calling hunkvertising. Hunkvertising refers to the use of attractive men in numerous ad...
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Secrets to making your content viral
Ever wonder what it takes for your content to go viral? An infographic by WhoIsHostingThis.com provides a simple explanation for why certain types of content dominate the digital sphere. It isn’t by...
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Honor our Heroes: The 3 elements of powerful Veterans Day campaigns
Our fall intern Kelsey Selig provides three key elements to ensure that your Veterans Day marketing improves your brand image and provides a great segue to your holiday marketing campaigns. By the...
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Giving back: You’re doing it right
With the holidays coming up, the devastating tsunami in the Philippines and Domestic Violence Awareness Month just ending, charity campaigns have recently been in the forefront of media. This type...
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The top five Super Bowl commercials that were better than the Broncos
Wait, there was a football game on Sunday? In the world of advertising, Super Bowl Sunday is more about which commercial comes out on top as opposed to which football team wins. This year’s Super Bowl...
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What is a real woman? The revolutionary campaign “aerie REAL” takes a close look
Our spring intern Molly Ross provides her insight on the new “aerie REAL” campaign. What is the ideal woman? Some claim the media has programmed society to believe that a woman should be a size zero...
View ArticleIn the Pocket: Developing a strong consumer brand
Season 2 of our “In the Pocket” video series kicks off with Curt Cameron, President of Thomas Hooker Brewing Company. He discusses how philanthropic giving becomes part of your brand, the necessary...
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Ambush marketing at Sochi – where should brands draw the line?
Wikipedia defines ambush marketing as “a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee.” Big...
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Picking the right face for your brand
Our spring intern Conor Quinn shares his thoughts on how to pick the right face for your brand. When marketing your brand, consider pairing a face people recognize with your product. You don’t...
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Dumb Ways to Die: looking back at the revolutionary campaign
Our spring intern Molly Ross provides her insight on what made “Dumb Ways to Die” a revolutionary campaign. Remember the worldwide phenomenon “Dumb Ways to Die”? This unique public service announcement...
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Advertising is entertaining – Three ways marketers are crossing the content...
A commercial doesn’t look like a commercial anymore. Marketers are sly, like foxes, and are now creating actual entertainment based around their brand. Advertising is no longer a toll you pay to watch....
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The joke’s on you! This year’s best April Fools’ pranks
We look forward to April Fools’ Day hoaxes year after year in anticipation of which global brands will come up with the best pranks, trying to spot the gags that are almost believable and attempting to...
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How March Madness relates to your business
Our spring intern Molly Ross gives tips on how your business relates to March Madness. Although March Madness 2014 has come to an end, companies can still learn a lot from the unpredictable chaos that...
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A selfie app that differs from the others
Our spring intern, Molly Ross, takes a look into the success of the new selfie app, Shots. A new “selfie” app has launched, but that’s been done before…right? Wrong! With this app there is only one...
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